Privacy Policy
Bright Light Dentistry is committed to protecting your privacy. Our privacy policy, effective May 13, 2026, explains how , developed by Einstein Dental, uses and safeguards all information you provide when using our site and our text messaging services. Please contact us directly with any questions regarding our privacy policy.
How We Collect and Use Information
In order to send an inquiry, submit a consultation request, or opt in to text messaging through our site, you will be required to provide information to us that identifies you, including your:
- Name
- Email address
- Telephone number (including mobile number, if you opt in to text messaging)
You also have the option to submit a message. This information will be used to correspond with you, schedule and confirm appointments, follow up on your care, and provide updates related to your account.
We will only use your personal information as permitted by law.
Bright Light Dentistry uses electronic, physical, and managerial procedures to protect your information from unauthorized access, disclosure, changes, or loss. However, we cannot guarantee that your identifiable and non-identifiable personal information will never be disclosed in a way that conflicts with our privacy policy. We are not responsible for any security breach or other third-party actions.
Text Messaging (SMS) Privacy
If you opt in to receive text messages from Bright Light Dentistry, either through our website contact form, in person at our office, by phone, or by replying to a message we send you, we will collect and use the following information solely to deliver and support our text messaging service:
- Your mobile phone number
- The content of messages you send to us and that we send to you
- Your messaging history with our practice
- Your opt-in and opt-out status
We use this information to send you appointment reminders and scheduling messages, follow-up care messages, billing updates, and (if you have separately consented) occasional promotional messages from Bright Light Dentistry.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this privacy policy exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.
We may share limited mobile information with trusted service providers (such as our telecommunications carrier and SMS platform vendor) strictly for the purpose of delivering the messaging service to you. These providers are contractually obligated to handle your information in compliance with this policy and applicable law.
You can opt out of text messaging at any time by replying STOP to any message you receive from us. You can request help by replying HELP. Message and data rates may apply. Message frequency may vary.
SMS Terms and Conditions
Use of Bright Light Dentistry's text message-based services (the "Messaging Service") is subject to the following Terms of Service. These terms constitute a legal agreement. Please read them carefully.
Bright Light Dentistry offers several ways for you to opt in to SMS services, including entering your phone number on our website contact form, providing your number in person or over the phone, or replying to a message we send you. When you sign up for our Messaging Service, you agree to receive the following types of SMS from us:
- Appointment reminders and scheduling
- Follow-up care messages
- Billing and account updates
- Promotional messages (only if you have separately consented to receive marketing communications)
You can cancel the Messaging Service at any time. Just text STOP to unsubscribe. After you send the SMS message "STOP" to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time or reply START, and we will start sending SMS messages to you again.
If at any time you forget what keywords are supported, just text HELP. After you send the SMS message "HELP" to us, we will respond with instructions on how to use our service as well as how to unsubscribe.
Message and data rates may apply for any messages sent to you from us and to us from you, and Bright Light Dentistry is not liable for the cost of any such messages. Frequency of messages may vary. Carriers are not liable for delayed or undelivered messages. If you have any questions about your text plan or data plan, please contact your wireless provider. For all questions about the Messaging Service, you can call us at (848) 999-6868 or contact us through our website.
You understand that anyone with access to your mobile phone may be able to view the messages you receive when using the Messaging Service, and you agree that Bright Light Dentistry will not be liable to you if this occurs.
You understand that you are not required to consent to the Messaging Service to receive any other services from Bright Light Dentistry. Consent to receive text messages is not a condition of purchase or treatment.
By agreeing to these Terms of Service and providing us with your mobile phone number when you opt in to the Messaging Service, you authorize Bright Light Dentistry to contact you by text message at your mobile phone number using an automatic telephone dialing system or device, or any other computer-assisted technology as applicable.
Our Use of Cookies
Cookies are small files sent to your web browser from a server and stored on your computer. They allow einsteinlaw.com to improve your user experience by collecting and remembering information about your preferences when using the site. Cookies can be accepted or declined. Cookies cannot grant access to your computer or any of the information it contains.
Most browsers automatically accept cookies, but you can change your settings to decline cookies if you wish. However, it is important to understand that declining cookies may keep you from taking full advantage of the site.
Learn more about managing cookies in the most commonly used browsers:
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?answer=95647
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Enabling%20and%20disabling%20cookies
Google AdWords Remarketing
We use Google AdWords Remarketing to advertise our services across the web. We also use it to provide marketing that is relevant to you. By placing a cookie on your browsing device, Google AdWords Remarketing displays ads tailored to you based on the parts of our site that you visit. This cookie does not identify you or give access to your computer. Instead, the cookie acknowledges that you visited a page, resulting in the placement of ads related to that page topic. You can choose not to participate in Google AdWords Remarketing by visiting this page. You can choose not to participate in any third-party vendor's use of cookies by visiting this page.
Google Analytics
Google Analytics is a tool that records data pertaining to how users go about finding the information they seek, including search terms used and the amount of traffic that certain websites attract. We use this information to improve the user experience by making einsteinlaw.com easier to find for those who can benefit from our content. As with AdWords Remarketing, Google Analytics relies on cookies to collect this information. You can opt out of participating in Google Analytics and cease receiving related cookies by following these instructions.
Facebook Lead Ads
Facebook Lead Ads are advertisements we place on Facebook that allow you to submit your personal information directly to us so that we can contact you and discuss your interest in our services. The terms of our privacy policy apply to personal information submitted through a Facebook Lead Ad. We do not target minors through Lead Ads.
Bing Ads Data Collection
Bing Ads uses anonymous cookies to collect data regarding user actions on an advertiser's websites. We use Bing Ads to learn how often users click our advertisements, how long users spend on our site, how often they visit, and other data. If you do not wish to participate in Bing Ads data collection, please follow the instructions outlined on this page.
Our Data Storage
Bright Light Dentistry retains all ownership rights pertaining to databases, software, codes, designs, and all other internally developed applications used to provide our site and our services. You retain all rights to the data you submit to einsteinlaw.com. We work with third-party vendors and hosting companies in order to provide the networking, storage, software, hardware, and other technology needed to provide our services.
Children
Our website and Messaging Service are not intended for children under 13, and we do not knowingly collect information from children under the age of 13. Children aged 13 or older should not submit any personal information without the permission of their parents or guardians. By using our Messaging Service, you are representing that you are at least 18, or that you are at least 13 years old and have your parents' permission to use the service.
Managing Your Personal Information
We take every measure to give you access to your personal information. You can correct errors or remove your information altogether at any time, as long as the preservation of this data is not required by law or for genuine business purposes. To initiate this process, you must identify yourself and the information you wish to access, modify, correct, or remove. We reserve the right to refuse requests that endanger the privacy of others, are unrealistic, would require unreasonably extensive technical effort, or require unauthorized access. When users are granted access to their personal information, this is provided free of charge unless it requires substantial effort on our part.
If you would like to access, change, or remove your personal information, please contact us. If you wish to remove your information, we will do so within 7 business days of receiving your request.
Retention of Information
We retain your personal information for as long as you participate in our services or as needed to comply with applicable legal obligations. We will also retain and use your personal information as necessary to resolve disputes, protect us and our patients, and enforce our agreements.
Privacy Policy Changes
We may update or change our privacy policy from time to time. When this happens, we will post a notification on our site. These changes are effective starting the date they are posted.
Questions or Concerns?
If you have any additional questions regarding this policy, please contact us or call our office at (848) 999-6868.
